In this first group of Marketing614 episodes, Pete Potenzini (Director of Marketing at Lion’s Den) joins us to discuss topics like demystifying certain taboos associated with sex positivity, as well as some of Lion’s Den's current strategies, such as creating standalone stores around urban areas. Pete also explains the process of rebranding the Lion’s Den from a very male-focused brand into one centered more around healthy intimacy and lifestyle.
In his Brand This Thing segment, Pete is given a collapsible lion to brand in 60 seconds or less. Find out what he comes up with! We also record a “radio spot” for each guest’s Brand This Thing, so make sure to follow us on social media to see when it’s posted!
Another segment where guests showcase their creativity is called “Mt. Rushmore”. Instead of the classic party question where you replace the heads on Mt. Rushmore with four musicians you couldn’t live without, Jason has guests replace the heads with their four favorite brands. Watch to discover which local brand Pete favors and the story behind a campaign that influenced his own strategies.
Pete’s Bio:
Pete Potenzini is an award-winning creative director and graphic designer based in Columbus, Ohio. Over the past 27 years Pete has worked on and led creative and strategic teams working in print, broadcast, digital and social media across lifestyle, retail and public relations spaces with an overarching philosophy: to make beautifully simple work –work that cuts through the noise and helps businesses tell their stories.
In 2012 he took on the role of Marketing and Creative Director at Lion's Den - a 47 store specialty retail chain specializing in pleasure products and lingerie. He’s combined his varied creative background with his experience in brand marketing and PR in overseeing a dramatic rebrand as the company pivots from a male-centric, video-driven customer base to an intimate health and lifestyle brand.
A graduate of Bowling Green State University, Pete has extensive corporate and agency experience in the conceptualization, design, and production of award-winning campaigns. He employs a hands-on and collaborative management style that has led to highly effective integrated campaigns that yield unprecedented gains in brand awareness and customer satisfaction.
Listen to the full episode: